Courage of Carly Fund has a set of brand standards to ensure consistency wherever our name and logo are used. Please incorporate the guidelines below in their entirety into anything you use your creativity to design that includes Courage of Carly.
The Courage of Carly Fund Master Logo is the visual core of its brand. Whenever possible, use the vertical master logo. If the vertical version does not fit the application, you may alternate by utilizing the horizontal version. It comprises of five components, which are not to be used separately:
The Courage of Carly Fund Master Logo with its tagline, “Giving Every Child A Fighting Chance,” can be used. The descriptive tagline emphasizes CCF’s mission.
The Courage of Carly Fund Master Logo with Roswell Park can be used. The Roswell Park name is valuable in enhancing the CCF brand by associating it with the high-quality reputation of Roswell Park.
The Courage of Carly Fund Master Logo with its tagline and Roswell Park can be used. This variant logo offers the most information about the organization’s mission and association with Roswell Park.
The Courage of Carly Fund logo should always be surrounded by a minimum area of space. Thus, making it easier to distinguish, and reinforces the importance of the CCF identity. The area C is defined by using the width of the ‘C’ from the flag of the CCF logo. A margin of clear space is equivalent to the space of area C is drawn around the logo to create the invisible boundary of the area of isolation.
Note: The same rules apply for variant logo lockups.
Don’t distort the logo or logo variants for graphic effects.
Don’t resize any portion of the logo or logo variants.
Don’t remove any element from the logo or logo variants.
Don’t use any gradient fills or outlines.
Don’t place the logo or logo variants on a distracting pattern.
Don’t modify or use a different typeface.
Don’t alter the colors.
Don’t rotate the logo.
The palette has been designed to give a bold and exciting direction to the brand, offering flexibility in the design of literature off and online. Percentage tints of any of these colors can be used.
CCF Navy Blue
PMS: 2766C
CMYK: 100/96/35/47
RGB: 5/18/71
HEX: #051247
CCF Gold
PMS: 124C
HEX: #EEA904
CCF Teal
PMS: 3115C
HEX: #26CAD3
CCF Green
PMS: 368C
HEX: #77BC1F
CCF Purple
PMS: 7441C
HEX: #A25CBF
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