Silhouette of a girl holding a yellow flag with a horseshoe, next to the text “Courage of Carly Fund.”.
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A row of black baseball caps is displayed on white shelves, with the closest cap featuring a white polo player logo and a small yellow patch—subtle details that can inspire new ways to help elevate your everyday style.

The logo.

Courage of Carly Fund has a set of brand standards to ensure consistency wherever our name and logo are used. Please incorporate the guidelines below in their entirety into anything you use your creativity to design that includes Courage of Carly.

Components.

The Courage of Carly Fund Master Logo is the visual core of its brand. Whenever possible, use the vertical master logo. If the vertical version does not fit the application, you may alternate by utilizing the horizontal version. It comprises of five components, which are not to be used separately:

1

Flag

2

Carly

3

Logotype

4

Frame

5

Sky

Silhouette of a girl holding a flag, with “Courage of Carly Fund” written below. Blue numbered circles highlight parts of the image, pointing out ways to help support this inspiring cause.
Silhouette of a girl holding a flag walking upward, next to the text “Courage of Carly Fund” on a black background, inspiring viewers to discover ways to help support the cause.

Logo + tagline.

The Courage of Carly Fund Master Logo with its tagline, “Giving Every Child A Fighting Chance,” can be used. The descriptive tagline emphasizes CCF’s mission.

Silhouette of a girl holding a flag, above the text “Courage of Carly Fund” and “Giving Every Child A Fighting Chance.” The flag is yellow with a crescent shape. The background and text alternate between blue and yellow, highlighting the many ways to help make a difference for children in need.
Silhouette of a child holding a flag, next to the words “Courage of Carly Fund” in gold text on a blue background. Below, it says “Giving Every Child A Fighting Chance,” with information on ways to help support children and families in need.

Logo + Roswell Park.

The Courage of Carly Fund Master Logo with Roswell Park can be used. The Roswell Park name is valuable in enhancing the CCF brand by associating it with the high-quality reputation of Roswell Park.

Silhouette of a girl walking with a flag, above the words “Courage of Carly Fund.” Below is the logo for Roswell Park Comprehensive Cancer Center. Colors are navy blue, yellow, and white. Discover ways to help support courageous young fighters and make a difference today.
Logo for the Courage of Carly Fund shows a girl holding a flag, with bold text for the fund and “Roswell Park Comprehensive Cancer Center” below. The design embodies hope and strength, inspiring others to discover ways to help support children facing cancer.

Logo + tagline + Roswell Park.

The Courage of Carly Fund Master Logo with its tagline and Roswell Park can be used. This variant logo offers the most information about the organization’s mission and association with Roswell Park.

Silhouette of a girl holding a flag, with text: “Giving Every Child A Fighting Chance. Courage of Carly Fund. Roswell Park Comprehensive Cancer Center.” Explore ways to help support this important mission.
Logo for the Courage of Carly Fund at Roswell Park Comprehensive Cancer Center, featuring a silhouette of a child with a flag and the tagline “Giving Every Child A Fighting Chance.” Discover ways to help support the mission and make a difference in children’s lives.

Spacing.

The Courage of Carly Fund logo should always be surrounded by a minimum area of space. Thus, making it easier to distinguish, and reinforces the importance of the CCF identity. The area C is defined by using the width of the ‘C’ from the flag of the CCF logo. A margin of clear space is equivalent to the space of area C is drawn around the logo to create the invisible boundary of the area of isolation.

Note: The same rules apply for variant logo lockups.

Silhouette of a girl holding a flag next to “Courage of Carly Fund” text on a black background. The flag features a crescent moon, reminding us there are many ways to help support young patients. White border with rings in each corner.
Black and white graphic of a girl holding a flag, with text: “Courage of Carly Fund.” The girl appears in silhouette, standing confidently within a rectangular frame, inspiring viewers to consider meaningful ways to help support the cause.
Silhouette of a girl holding a flag, above text: “Giving Every Child A Fighting Chance. Courage of Carly Fund. Roswell Park Comprehensive Cancer Center.” Blue and yellow design highlights ways to help support young patients and their families.

Incorrect usage.

Logo of the Courage of Carly Fund: silhouette of a girl holding a flag inside a rectangular frame, with the fund’s name displayed below in blue text. Show your support and discover ways to help children fighting cancer through this inspiring emblem.

Don’t distort the logo or logo variants for graphic effects.

Silhouette of a girl holding a flag inside a blue rectangular frame. Below her are the words “Courage of Carly Fund” in blue and white text, highlighting meaningful ways to help support children and families facing cancer.

Don’t resize any portion of the logo or logo variants.

Silhouette of a girl holding a baton with the words “Courage of Carly Fund” below, all in blue and white, highlighting ways to help support children facing cancer.

Don’t remove any element from the logo or logo variants.

Silhouette of a child holding a flag with a crescent, above the text “Courage of Carly Fund” in shades of blue and pink, framed in a rectangular border, highlighting ways to help support young patients and their families.

Don’t use any gradient fills or outlines.

Silhouette of a girl holding a blue flag, over a background of large magenta dots. Text reads “Courage of Carly Fund.” The girl and text are framed by a navy blue rectangle, highlighting the many ways to help support this meaningful cause.

Don’t place the logo or logo variants on a distracting pattern.

Silhouette of a girl holding a flag with a crescent moon, inside a rectangle. Text below reads “Courage of Carly Fund” in blue and teal letters, highlighting ways to help make a difference.

Don’t modify or use a different typeface.

Red silhouette of a girl holding a black flag with a white crescent, inside a red rectangle. Below, text reads “Courage of Carly Fund” in black letters, highlighting ways to help support and empower young patients.

Don’t alter the colors.

Silhouette of a child holding a flag with a crescent moon, next to text reading “Courage of Carly Fund” in a rectangular border, highlighting ways to help support young patients and their families.

Don’t rotate the logo.

Colors.

The palette has been designed to give a bold and exciting direction to the brand, offering flexibility in the design of literature off and online. Percentage tints of any of these colors can be used.

CCF Navy Blue
PMS: 2766C
CMYK: 100/96/35/47
RGB: 5/18/71
HEX: #051247

CCF Gold
PMS: 124C
HEX: #EEA904

CCF Teal
PMS: 3115C
HEX: #26CAD3

CCF Green
PMS: 368C
HEX: #77BC1F

CCF Purple
PMS: 7441C
HEX: #A25CBF

Logo files.

Silhouette of a girl holding a flag, with text: “Giving Every Child A Fighting Chance. Courage of Carly Fund. Roswell Park Comprehensive Cancer Center.” Explore ways to help support this important mission.
Logo for the Courage of Carly Fund at Roswell Park Comprehensive Cancer Center, featuring a silhouette of a child with a flag and the tagline “Giving Every Child A Fighting Chance.” Discover ways to help support the mission and make a difference in children’s lives.

Don’t resize any portion of the logo or logo variants.